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Ray DePena

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Who Stands to Benefit Most Quickly?

The shift to cloud computing is underway, and to some degree I can understand the concerns of organizations

The shift to cloud computing is underway, and to some degree I can understand the concerns of organizations with tens of thousands, if not hundreds of thousands of employees, though they too can benefit from this shift to cloud computing through an on premise approach.

What interests me are the reasons why companies with less than 1,000 employees are not aggressively investigating or pursuing cloud computing. Given their size, flexibility, entrepreneurial spirit, and their agility, they stand to benefit long before larger organizations.

If you’re a small to medium size business owner, what are your main concerns shifting to cloud computing?  Is it a lack of understanding of its benefits or other concerns?

From a benefits perspective, I would surmise that the ones below would be an attractive starting point for SMB / SME companies.

  • Pay for what you use.  No need to concern oneself with IT consolidation, virtualization, capacity (under) utilization,  capacity on demand, and a host of other IT management issues.
  • Ease of use.  Instead of multi-month IT implementation projects, systems acquisitions, deployments, installations, configurations, support, maintenance, upgrades, etc.
  • Flexible.  Anywhere, anytime, information access.  Scale up / down.
  • Green.  Efficient energy conservation and utilization, greater environmental sustainability due to higher efficiencies in energy, systems usage, even commuting (potentially – depending on employer).

More Stories By Ray DePena

Ray DePena worked at IBM for over 12 years in various senior global roles in managed hosting sales, services sales, global marketing programs (business innovation), marketing management, partner management, and global business development.
His background includes software development, computer networking, systems engineering, and IT project management. He holds an MBA in Information Systems, Marketing, and International Business from New York University’s Stern School of Business, and a BBA in Computer Systems from the City University of New York at Baruch College.

Named one of the World's 30 Most Influential Cloud Computing Bloggers in 2009, Top 50 Bloggers on Cloud Computing in 2010, and Top 100 Bloggers on Cloud Computing in 2011, he is the Founder and Editor of Amazon.com Journal,Competitive Business Innovation Journal,and Salesforce.com Journal.

He currently serves as an Industry Advisor for the Higher Education Sector on a National Science Foundation Initiative on Computational Thinking. Born and raised in New York City, Mr. DePena now lives in northern California. He can be followed on:

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